Want to get noticed in the fitness industry? Social media sharing platform Instagram is unsurpassed in its ability to build a following and establish a reputable online brand for yourself. But how do you go about building a reputation and maximizing the exposure of the hard work you’re putting into your content?
- Craft unforgettable content
Good content is a result of great planning. Script the workout you would like to film beforehand and know what you want from your final video. Research similar accounts and online videos for guidelines and ideas on what makes a video post successful.
2. Use hashtags
If you want to grow the reach of your video, along with your personal fitness brand, you need to use the right hashtags. Hashtags enable like-minded people to find your content easily amongst the clutter online. Popular fitness related hastags include:
#mcm #wcw #fitfam #fitspo #fitness #gymtime #gainz #workout #getstrong #getfit #justdoit #youcandoit #bodybuilding #fitspiration #cardio #ripped #gym #abs #geekabs #crossfit #beachbody #training #shredded #muscle #strong #lift #weights #getfit #weightloss
HINT: ALWAYS USE YOUR HASTAGS AFTER YOUR WORKOUT DESCRIPTIONS
3. Filming your sequence of scenes
To have your video stand out from the social media noise, shoot multiple angles and composite them into a single clip later on. This means performing the same move a few times changing the angle on the camera or smartphone for each attempt. Aim for at least 3 repetitions of the move, but no more than 6. You only have up to 1 minute for your video content, but, more importantly, you have to grab the attention of your audience in the first few seconds.
4. Social media 101 dos and don’ts
Do not use profanity, offensive or discriminatory language in your posts.
Think positive! Share positivity!
You’re entitled to have an option about anything, but think through your posts before you hit send. What impression do you want to create? Always be constructive.
Include @mentions to other accounts, but don’t overuse them.
Be real. Your audience will be able to sniff out if you’re a fake or opportunist.
Don’t try and sell them stuff! People don’t like to be lured in with the promise of good content only to be marketed to.
Always provide an adequate description.
Engage with your audience. Answer their questions and provide solutions. The more they repost and share your work the wider your reach becomes.!
5. Use the right gear
If you’re serious about becoming an internet phenomenon and having brands take notice of you, invest in the right gear. A good quality smartphone camera will do just fine, while purpose-build cameras like a GoPro, Garmin Virb or TomTom Bandit action camera are also suitable.
6. Join an influencer network
Agencies connect brands with inluencers. Ifyou have a good audience that enjoys your rock-star content and engagement levels on your posts are high, partnering with an agency opens up new doors to connect you with brands that see value in the content you’re creating.
Some leading influencer agencies include:
readypulse.com , webfuiential.com and imagency.com
Final notes
Give your content a bigger social reach. Instagram content has longevity. However, posts eventually get lost within your feed. With the amount of work that goes into scripting. Filming and editing, give your work a longer shelf life by using the same content on multiple channels.
Post it on Facebook, Start a Youtube Channel and Share all your video links through all of your social media profiles.
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